Application Redesign

Social matters. Our redesign of the Popdeem user interface saw the social reward platform target big brands and breed customer ambassadorship.

Digital Agency
October 2014

Social Marketing for a Mobile Generation

After raising a round of funding, Popdeem knew they needed to focus on one thing - the user. Popdeem is a customer–powered marketing solution that strengthens customer relationships, rewarding them for their loyalty and return custom. This innovative social approach helps big brands engage with their customers and uncover what can keep them coming back.

Reimagining UX.

We needed to completely reimagine Popdeem's backend interface. Looking beyond traditional techniques and focus, we had to reapproach how metrics and social traction were presented. We created a focused user experience that championed clarity and performed actions flawlessly.

A trusted partner

By any and all metrics, our work with Popdeem was exceptionally successful. Boasting positive praise from multiple customers, they have found multiple successes in user tests with their new interface. As a result, Popdeem have given V7 a brief full of opportunity and freedom. Popdeem simply stated, 'Do something spectacular with our website.'

Working with V7 has been a delightful experience. They have been understanding, professional, responsive and willing to go above and beyond to work on feedback to finish the job. It was our first time working together but it certainly won't be the last.
Richard Whelan CEO of Popdeem